Press Room

FORT LAUDERDALE , FL. September 24, 2002—Spherion Corporation has launched its edgy new print advertising campaign, with the goal of emphasizing how Spherion makes the workplace more efficient. The ads will be featured in the September 2002 editions of Fortune, Forbes, CEO, Leaders, and Business 2.0.

Created by Fort Lauderdale-based advertising agency (hdc), the mocking campaign entitled “There’s a

This powerful creative not only taps into every person’s ability to identify with being in such a situation where performance is mandated, but also more sublime topical news as well. The creative begs to answer the headline of, “There’s a better way,” to a more productive workplace environment.

Jan Wahby, Vice President Global Marketing for Spherion commented on the meeting of strategy and creative”. Our mission was to deliver a clear, focused message to both clients and candidates. To clearly define our branding message across advertising mediums we incorporated the tagline "Making the Workplace Work Better" in every piece of creative. The result is a truly solid branding strategy that is sure to get people talking!"

About Spherion

Spherion Corporation provides Recruitment, Technology and Outsourcing services. Founded in 1946, with operations in the , Europe and Asia/Pacific, Spherion helps companies efficiently plan, acquire and optimize talent to improve their bottom line. 

About hdc

(hdc) is known for its effective creative, based on insightful, strategic thinking.  The agency currently handles Alabama Power, Alfred Angelo Bridal Prom Occasion, Almond Resorts, Bombardier Sea-Doo Watercraft, Citrix, Hershey’s International and Sea & Ski Suntan Products.